For this exercise, I focused on aggressive, provocative communication aimed at the big multinationals.

Panè is a fictional sandwich chain that builds its business on local roots and quality ingredients, in stark contrast to the fast-food market.

 

The two posters I designed are meant to get a (bitter) laugh and, hopefully, prompt consumers to ask themselves the right question:

"Is junk food really worth it?"

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On top of that, I paired them with a classic white tee to take the brand out onto the streets of everyday life.